In the long run, the foundation of business process orientation is a customer-driven, efficient, cross-bordering and engaging collaboration in the business processes of the organisation. It is everyone´s participation and the crucial difference in the daily that makes process orientation successful. In other words, everyone must understand and be involved in the process orientation. The brand-new book Dare! Win! – business process orientation for everyone is based on this particular need.

Although the book is about process orientation and business development, it appeals to all employees. Dare! Win! is further unique in its form as it has two complementary parts. Throughout the left-hand sides of the book, the reader follows how Emma´s kitchen is founded with great commitment, how the business wins success and experiences growth. The growth, and the challenges that comes with it, drives Emma´s kitchen to increasingly become a more traditional business, and finally to be characterized by most of the inhibitory properties of the function-oriented organisation. A change project is then initiated and together they fight back to reach their conceptual basis (which gave rise to the previous success) but above all, they strive forward towards a well-functioning and engaging process-oriented business. On the right sides throughout the book, comments and in-depth information is provided for those who want to know more about business development and process orientation.

Thus, there are different ways to read the book, which comprises a total of just over 140 pages. Anyone who wants to limit their time gets all the important messages and valuable understanding by simply reading only the left-hand pages (about the evolution of Emma´s kitchen). Thereafter you can get rid of the book, or even better give it to someone else. Alternatively, you deepen your knowledge by also reading the right-hand pages. Another possibility is to read the left-hand pages, and after interest, occasionally take support in the right-hand pages. The threshold for getting started reading is low, but the book´s design and character mean that it can support the reader´s development well if interest grows gradually.

Dare! Win! can be used in several ways, for example:

  • As an inspiration and support for one´s own understanding of what drives businesses to become more process-oriented and how to do so
  • As support for jointly discussing opportunities in one´s own business to create common targets and propose changes
  • As practical support for employees to facilitate active participation in the process orientation of their own operations
  • To consolidate shared values in an already process-oriented business and together identify how the business gets even better.

Business process orientation, like many other types of change, needs to be driven top-down as well as bottom-up. Dare! Win! is meant to contribute in an easy and simple way to everyone´s motivation, competence and participation for both process orientation and business development.

You order the book from all major Swedish online bookstores or from Trivector (our bookstore will be updated soon, for immediate orders email For larger quantities (three-digit number and up), please inquire for price quotation.